Google has been making big announcements E-Commerce Photo Editing in the spring for a few years now, usually centered around mobile. In 2013, we announced an extended campaign that abolished the old best practice of creating separate desktop and mobile E-Commerce Photo Editing campaigns. .. Since then, the types and features of mobile advertising have increased each year, and this year is no exception. Google continues to focus on mobile first. In short, the appearance of SERPs is changing in a way that favors the mobile experience. Of course, paid advertising also needs to adapt to the mobile-first world. Today, Google announced some new and interesting changes to Google Ads (formerly AdWords).
This will be rolled out over the next few months, which E-Commerce Photo Editing PPC marketers need to know. about. Yesterday, I jumped out to the Google Performance Summit to see for the first time exclusively the latest ad formats and features in Google Ads. Here's everything you need to know to move forward with these major changes coming soon in Google Ads. Checkout: Industry reaction to big news from Google Summit [If you want to know more E-Commerce Photo Editing about future changes, check out our free guides and checklists . ] 1. New local search ads to appear on Google Maps New google map ads Last month, colleague Erin speculated that Google's announcement that maps would become part of the search network in the future "may significantly increase the ads displayed on the map platform.
" She was right. Google has announced what E-Commerce Photo Editing is called a "next generation" local search ad. These new ads will appear within Google Maps (not just the app, but both the desktop and mobile versions of your site) and across Google.com. In new ads, brand logos and offers will appear directly on the surface of the map, not just next to the map. For example, if you search for Electronics Store on Google Maps, you will see the following: Google E-Commerce Photo Editing Maps Advertising Example The Best Buy logo is clearly visible on the map. Click on that logo to see the following mobile local inventory ad formats: Mobile Local Mobile Advertising Why focus on Google Maps? Currently, Google Maps has more than 1 billion users, and people are visiting 1.5 billion destinations based on Google search.