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Mosarrof Hossain
Jun 22, 2022
In General Discussions
The keyword is trying to start a match with a query that has never been matched. that's right. Following a decision to reduce the accuracy of exact match keywords last September, Google today announced that phrase match and partial match modifier keywords will begin matching Ghost Mannequin Effect search queries that contain similar keywords with the same meaning. did. After providing some context and elaborating on what's happening with your keywords, share the perspectives of WordStream experts and people in the PPC community. Some background: Evolution of proximity variants Let's not get in the way. In the context of search advertising, proximity variants Ghost Mannequin Effect are (theoretically) synonymous with keywords. This can be traced back to 2014, when Google no longer allows advertisers to prevent exact and phrase-matching keywords from matching accidental plurals, misspellings, and so on. Then, in 2017, Google further expanded the definition of exact match closed variants by matching exact match keywords to queries that are out of order or that contain function words such as articles and prepositions. phrase-match-broad-match-modifier-close-variants-exact-match-update-2017 The general idea behind these decisions is that dog daycare ads are still relevant to Ghost Mannequin Effect those who search for "dog daycare" or "dog daycare." The point of the keyword match type is that advertisers provide the very necessary control over the queries that trigger ads, Ghost Mannequin Effect but Google thinks it's a good balance between that control and some flexibility. I am. The difference , however, is between spelling the wrong word incorrectly and deliberately typing a completely different word. So when Google announced that it would extend the exact close variant further to include words with the same meaning , search marketers were very thrown. Suddenly, companies targeting the exact match keyword [Yosemite Camp] may display ads for queries such as "Yosemite Campsite" or "Yosemite Camp". phrase-match-broad-match-modifier-close-variants-exact-match-update-2018 There were three Google defenses against this decision. Even if the query semantics don't exactly match the keywords, the Ghost Mannequin Effect user's intent can all be the same. By loosening the definition of exact match, companies can connect with more relevant prospects. You don't have time to find all the keywords that are relevant to your business. result? Mixed bag. As our own Mark Irvine reported last November, some advertisers Ghost Mannequin Effect benefited significantly from increased exposure to SERPs, while others did not. What these winners and losers had in common was (1) an increase in the percentage of impressions and clicks due to the closed variant, and (2) an increase in overall cost. OK — Now that we've contextualized today's announcement, let's dig deeper. Extension of similar variants with the same meaning At some point in the coming weeks,
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Mosarrof Hossain

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